interior styling

Typo to launch a new bedlinen range – the scoop!


I am big believer that it doesn’t have to cost the earth to have a stylish home.  With that in mind, I was extremely excited to have the opportunity to chat with Jessica Granberg – Typo’s Head of Trend about the new bedlinen range, to be released this week.  Here is what she had to say.

1. Please give us a short description of your responsibilities at Typo.
My role as Trend Forecasting Manager is to provide our brand with global insight into trends, themes, styling, and product and colour direction that is suitable to the Typo brand. I’m responsible for working with the graphic designers on trends and colour direction while also supporting our team of buyers on what trends and colour palettes can be translated to our target markets and adapting it to all global regions. Typo is currently in nine countries and there are some regional and cultural differences!

2. What trends are you seeing in terms of colour this season?
We are capturing two directions with this collection; the first is building on our original story with soft aqua blues, mint and yellows, while also mixing geometric prints with neutrals. The second looked at picking up elements from different cultures by mixing strong black and white prints with neutrals to create a handcrafted Ikat look.

We also find layering designs and textures to get a good mix of plain versus hero graphics and colour works well for our customers.

3. What has guided the decision for Typo to start a bed linen range?
As always, our customers! It is an evolution of our product lines, from cushions to throw blankets to bedding, it was the logical next step.

4. Can you please describe the new range for us?
The bright geometric look is popular among our customers and the colours are in line with pastel trends we’ve been noticing. The stripe design is our key basic that suits anything you would already have in your home and want to add to. The Ikat design is a neutral direction into mix-and-match, and the grey is capturing the textural trend.

5. What products have been most popular from your homewares range?
We sell anything with graphics on them as our amazing in-house graphic team are creative geniuses. Statement pieces like cushions are stars. Our textured stoneware kitchen range has also been a winner in colours that are unexpected for a kitchen like bright yellow, aqua and also black. Our mason candle is also very popular due to its look and affordability.

I think the photos speak for themselves:

Typo_Q3_2015_Deck_YourDigs_005_crop

Typo_Q3_2015_Deck_YourDigs_007_crop Typo_Q3_2015_Deck_YourDigs_062Typo_Q3_2015_Deck_YourDigs_064 Typo_Q3_2015_Deck_YourDigs_067

Add some spring to your home – part 1


Spring is here.  It’s not just that the calendar says so – I can also feel it.  The sun is shining through the clouds, the flowers are starting to bloom – and my son’s hey fever has gone crazy! It makes me want to move out all those earthy colour throws and cushions, and bring in some pastels.  But I won’t keep them too far, because it could be raining again tomorrow!

spring2

spring3via country road

spring4photo: Drew Kelly, via DomaineHome

spring5Kim Timmerman Design

spring7via Vintage Revivals

spring8via Johanna Vintage

spring9Interior Stylist: Charlotte Love, via 91 Magazine

spring9via 101woonideeen

I hope these inspiring images have given you the itch to redecorate. Next time I’ll show you some great products that are out at the moment that will help you reinvent your room – and add some ‘SPRING’ to your home.

Etsy Discovery


If you are looking for anything crafty or original for your home try Etsy!, But this advice comes with a warinng – you may get stuck on this site. And I dare you not to buy anything!!!!

shelvingDendroco

etsy2

etsy3

glassandbrassco

etsy4valerydesignwrks

etsy5kateslittleshop

etsy6doublebrush

etsy7happeemonkee

Did you say vignette?


There is so much talk lately about ‘vignettes’.  It’s like the buzz word going round.  I even heard someone call it a ‘vinegarette’ recently by mistake!

So what is a vignette, anyway? In terms of interior design, it basically means displaying  groups of objects around your home that are pleasing to the eye and tell a story.

Take a look at these vignettes below and you will see some common threads/rules:

1. Objects are placed in odd numbers

2. Objects are of differing heights – I’ve read that they should look like the NYC skyline.

3. Different textures should be used

4. Items should be placed at different depths – ie. not in a straight line.

5. The display shouldn’t look the same from left to right

vignette2via the design chaser

vignette3via mokkasin

vignette4available via etsy

vignette5photography: Prue Rusco, styling: Claire Delmar, via Homelife

vignette6 via Lotta Agaton

vignette7

via homeanddelicious.com

Having said all that, just remember that RULES ARE MEANT TO BE BROKEN!

Enjoy,

Keren.xxx

Sticky beak into the studio and home of Exterior Imports (Natalie Asseraf)…..


Natalie Asseraf runs a fashion studio from home.  Exterior Imports is essentially a private shopping space that offers a selection of beautiful imported clothing. Natalie has created a space that allows women to shop in an honest and welcoming environment.  Trust me, I have tried it out!

When visiting Exterior Imports I have also had the pleasure of walking through Natalie’s home which of course caught my eye.  Natalie has a mixture of classic and quirky pieces in her home that create a relaxed vibe.  Thanks Natalie for allowing me to photograph your studio and home.

exterior studio

exterior shelf

Favourite room in your house, and why:

I love my study, it is a sanctuary for me to do my work in, it has a calm feel and a space for me to hideaway and get creative.

 3 words to describe your interior style:

Eclectic, colourful and quirky

 3 top homewares/furniture stores to visit in Melbourne:

Fenton & Fenton

Zuster

Ikea

What are you most proud of in your home?

I am most proud of the overall interior look and feel, I have managed to create a warm and welcoming environment featuring all my colourful and eclectic pieces that tie in together with an effortless effect.

 What will be your next purchase for your home?

A new piece of art for my bedroom

 Name two items you should never skimp on in your home:

Bed linen, towels

Messy or neat? Neat, very neat

 Best design/decorating tip you could give our readers: 

I approach the way in which I decorate my house in the same way that I dress my clients, stay true to your own aesthetic but don’t be afraid to push the boundaries with highlight pieces that pick up on current trends, colours or design.

extrior sideboard

photo-24

exterior study

exterior wall

To book an appointment with Natalie in her studio, email natalie@exteriorimports.com.au.  You can also see her beautiful website at exteriorimports.com.au

Need help styling/decorating a room?


Do you need help styling a room in your home? Many people find they just don’t know where to start and need a little help.  Here’s an example of where I would start.

ikea rug

I am so in love with this new rug from Ikea.  I spotted it in a magazine and assumed it was from an expensive store.  When I saw it was from Ikea I nearly jumped for joy.  Seriously, it’s that good.  The colours are fantastic and work so well together.  I can think of a thousand ways of styling this rug.

Here’s just one of many ways to be inspired by a piece. (There are also plenty more products that could be added to this room)

20140820-134256.jpgPlease get in contact via myscrapbookofstyle@gmail.com if you would like some help from me and my sister.  There are many options/packages available.

 

feeling under the weather


I’m not feeling so great today.  I think I am coming down with something and I’m about to hop into bed – very unusual for me! I’m lucky enough to have a beautiful bedroom, but here are some really cosy ones that I wouldn’t mind spending some time in.  I find that when I am feeling unwell, I really need to be surrounded by calm colours and tones.  And a cup of tea with honey helps too.……

sickBy esestudio

sick2via handcrafted in virginia

sick4via ikea.com

sick6found via luna belle tumblr

sick3

Let me know what comforts you when you are feeling sick.